Ghughuti – a beautiful passionate social enterprise nestled in the realms of Uttarakhand is not just any other brand; it’s where magic thrives and handmade marvels spring to life! This social enterprise isn’t just saving a fading art form; oh no, they’re sparking a revolution—one stitch at a time!
Today I’m going to take you through the world of appliqué and uncover why it’s the coolest craft around and gaining popularity in 2024!
What’s Appliqué?
Jazzing up fabrics with snazzy designs cut from different materials and stitched onto a base fabric. That’s appliqué for you! From jaw-dropping quilts to mesmerizing tapestries, cushion covers, Journals etc.. This ancient craft transforms plain old cloth into vibrant masterpieces bursting with color and oodles of fun!
Why Appliqué is the Bee’s Knees:
1. Culture Champions: Appliqué isn’t just about prettying things up; it’s a vital part of our cultural heritage! By bringing back this age-old tradition, we’re keeping our roots alive and giving props to centuries of tradition.
2. Empowering Communities: At the heart of the appliqué comeback is a tale of sheer power and bravery. Thanks to awesome groups like Ghughuti, ladies in rural India are seizing control of their destinies, one stitch at a time. By offering jobs and teaching new skills, these crafty heroes are crafting futures filled with endless possibilities.
3. Sustainable sourcing: Appliqué isn’t just about aesthetics; it’s about saving the planet too! By using recycled fabrics and eco-friendly materials, artisans are becoming the guardians of Mother Earth. They’re whipping up fantastic creations while doing their bit to keep our planet smiling and healthy!
And where does BaksaTales fit into this colorful narrative, you ask?
We’re huge fans of Ghughuti and their incredible work with appliqué. Together, we’re not just celebrating a craft; we’re building a bustling community of talented artisans and showcasing their unbelievable skills to the world! We have till date sold so many handcrafted applique products from Ghughuti to our esteemed clients worldwide as well as to our desi kadardaans!
Let’s join hands in reviving the art of appliqué, celebrating our cultural heritage, empowering women, and supporting sustainable livelihoods for artisans. Together, we can keep this beautiful tradition alive and thriving for generations to come!
